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Logo – just a simple sign? How simple changes may turn into a revolution…

17 maja 2017

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Logo has become more than just a graphical element these days: it is a vital part of every brand, the spiritus movens of every sales activity and PR campaign. No wonder that every change, even a cosmetic one – especially if made to a logo that everyone recognizes – stirs commotion and comments. Sometimes the changes are for the better, but sometimes… Well, check and decide yourself.

1. Facebook

The most popular social network carried out a lifting of logo. This is the first modification which was introduced since 2005, that is, from the beginning of the company. Cosmetic changes were made quietly and without issuing official statements. For the user they were barely visible: letter „f” has not changed, only the other letters improved – now they are reduced and more rounded.

Facebook creative director said – „We just wanted to refresh existing logo and make them more friendly.” However, according to some Internet users logo is „boring and devoid of charm.”

2. Google

The new logo of Google is the biggest change of the brand since 1999. It was then decided to purity typeface and four colors. Now the logo is simpler, flat and has more pastel shades.

As reported by Google – „this change of visual identification is associated with a new form of company, but also the changes taking place in the digital world.”

With the new Sans Serif typefaces logo appears not only cleaner, but also – more modern.

3. Spotify

The most popular music service presented a new logo, which at the entrance was met with reluctance. Now the logo is flatter and fresher – but according to users, definitely… uglier.

The biggest problem is the color. Many users claim that the new shade of green is the ugliest possible. This color scheme was chosen to emphasize that the company is not technological, but the musical brand. New green was supposed to give freshness and modernity. Does it…?

4. Visa

The biggest payment organization once again gave their logo to a lifting. The changes were not diametrical. Visa got rid of the yellow and slightly altered the shade of blue, from light to navy.

Previous logo was on the market from 2006 to 2014, that is for 8 years. How long will the new one last? We do not know … According to many it is a change to the downside. They say that the logo has been all too simplistic and treated nasty gradient.

5. Reebok

A company producing footwear and sportswear for the second time changed its visual identity. This is not just a cosmetic change. It influences the nature of the entire company. Since Adidas bought shares of the brand in 2006, Reebok began to put not as before on team sports, but for fitness and cross fit.

The font remained unaltered, while the logo’s signet changed to a triangle – a reference to the letter delta. And then red was added as the second color, intended to express dynamism.

Reebok says that „the three arms of the sign symbolize the physical changes, mental and social changes, that occur in people who decide to do sport.”

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