Lurvig Design – a functional aesthetics of identification

6 września 2017

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What is Lurvig Design?

Lurvig Design is an original design studio dealing with interior design of diversified purpose. In terms of its services, it offers consulting, arrangements, visual concepts, interior design.

So far, the studio has already developed many concepts of flats, houses, single rooms or the arrangement of public spaces (offices, service spaces).

Old logo

The main problem was the lack of space in the logo. It consisted of a simple inscription without distinctive colors. The design was not modern – without any concept.

The task was to create a modern logo based on space (interior design is spatial) without the use of 3D graphics. The main element appearing in the logo was triangles. Logo miało bezpośrednio wskazywać na nazwę marki – Lurvig Design.


The main concept turned out to be the combination of the cube with the letters „L” and „D” and the interlaced motif of the triangles of different colors.

Symbol Construction

The design of the symbol is based on the cube and the large triangle shown in the graphic below, which further illustrates the keywords around which the logo was designed.

Final Logo

In the final version of the logo have used subdued and various colors that reflect the different tastes of people wishing to hire an interior designer. Lurvig Design is a company that listens to everyone and it meets all the design requirements.

Stand alone symbol

The symbol can be used in three versions: color, grayscale and black and white.

Colors & Fonts

Colors and fonts used throughout visual identification.

Visual identification

In the Lurvig Design studio, visual identification is based primarily on the motif of the triangle, which interweaves in all promotional material.


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